•Contribute to the development of comprehensive integrated marketing strategies aligned with the global vision, positioning and growth strategies for our offerings, with emphasis on selected emblematic offerings
•Support the collaboration across the global MarCom team in the creation and implementation of marketing programs that help generate, capture and convert leads into bookings and revenue
•Draft global messaging and marketing campaigns to support the Offerings Marketing Director and help ‘templatize’ assets and campaign frameworks that can be tailored and utilized across SBUs
•Support the drafting of global content such as client decks, case studies, BD toolkits, thought leadership, podcasts and web/social. Work across MarCom to synchronize content in all channels to market.
•Support and/or lead the execution of global event planning
•Support the data synthesis and storytelling for CGI’s Voice of Our Clients
•Monitor and develop reporting on marketing KPIs, ensuring we optimize for ROI and continuously improve
•Help harvest, globalize and re-deploy best practice marketing assets, including by hosting community calls
•rack marketing budget spend to help ensure efficient use of resources with maximum global impact
•3-5 years of experience as a hands-on marketing practitioner focused on driving client awareness, preference,
engagement, advocacy. Strong preference for experience in professional services.
•Bachelor’s degree in marketing, business, or communications
•Understanding of the IT services market
•Strong communication, presentation, and storytelling skills
•Creative and innovative thinker with conscientious attention to detail
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