Work with the business leaders to understand their business objectives and translate these into marketing strategies, plans and activities
Lead the annual marketing plan and budget development, to drive our brand awareness and market positioning, and create sales opportunities for our practitioners
Measure, understand and report on the impact of marketing activities; analyze reporting information and make recommendations/adjustments to plans and programs where necessary
Manage and monitor marketing budgets, analyzing variances between planned and actual spend and recommend correct actions, as necessary
Collaborate with the regional marketing teams and with the National Marketing team to deliver impactful campaigns and in-market activities
Develop and execute strategies for internal awareness to stakeholders of solutions relevant to other regions and niches to promote cross selling
Build strategic alliances and foster marketing relationships with key stakeholders in the marketplace including with associations, boards, influencers, media, and the community
Organize client prospect programs in conjunction with internal resources and internal marketing-related initiatives
Develop creative campaign briefs, lead concept development and execution
Identify, negotiate and manage strategic sponsorships of all sizes
Maintain brand and positioning with MNP properties and utilize marketing materials and collateral including promotional items, brochures, and tradeshow equipment
Leadership
Manage, mentor, motivate and coach team members towards professional and personal development by setting clear expectations, providing feedback and addressing performance issues promptly
Conduct formal, written annual performance reviews for direct report
Gather and interpret insights and assess the competitive environment, MNP market share and brand positioning
Maintain awareness of changes to regional marketplaces, study economic indicators in the regions and identify current and future market and industry trends
Understand vendor arrangements/structures and develop and maintain those relationships
Adhere to firm processes and best practices, including the use of consistent marketing and budget templates
Contribute to the development of new ideas and approaches in order to improve marketing processes
Maintain flexibility to travel, as necessary
Requirements :
Completion of a post-secondary degree in Marketing (or equivalent / similar)
Minimum of seven (7) years of experience in a marketing capacity and a demonstrated understanding of managing the entire marketing process
Experience working in a professional services environment or marketing agency environment considered an asset
Understanding and experience working in the local marketplace is an asset
Understanding of how to build and reinforce effective working relationships within and across teams and with key stakeholders
Strong Project Management skills
Possess strong presentation and reporting skills
Possess business development skills and knowledge
Strong computer literacy including effective working skills of Database Marketing Software and Microsoft Word, Excel and PowerPoint
Experience with web, digital and social media platforms
A valid driver’s license is necessary as travel will be required