•Act as business partners to global offering owners, developing and executing strategies and initiatives as their single point of contact across the full MarCom global team
•Develop comprehensive integrated marketing strategies aligned with the global vision, positioning and growth strategies for our offerings, with emphasis on selected emblematic offerings
•In collaboration with MarCom COEs and Business Partners, conceptualize, create and implement marketing programs that help generate, capture and convert leads into bookings and revenue
•Create compelling and differentiated global messaging and marketing campaigns that resonate with the market and can be tailored and utilized across SBUs; make ongoing adjustments to optimize performance
•Collaborate with Industry Marketers to envision and develop marketing ‘wrappers’ for differentiated offers
•Act as global content owners, creating a range of offerings content such as client decks, case studies, BD toolkits, thought leadership, podcasts, web/social, media and analyst outreach. Work across MarCom to synchronize content in all channels to market.
•Support the data synthesis and storytelling for CGI’s Voice of Our Clients, developing marketing assets and campaign assets to be rolled out globally
•Monitor, analyze, and report on marketing KPIs, ensuring we optimize for ROI and continuously improve
•Harvest, globalize and re-deploy best practice marketing assets
•Manage the allocation of marketing budgets, ensuring efficient use of resources with maximum global impact
•This role is expected to manage one junior marketer

•At least 15 years of experience as a hands-on practitioner and leader of marketing and communications strategies and programs to drive client awareness, preference, engagement, advocacy. Strong preference for experience in professional services.
•Bachelor’s degree in marketing, business, or communications
•Understanding of the IT services market and one or more of the offerings that will be supported: Intelligent Solutions & Innovation; Business & Strategic IT Consulting; or Managed Services.
•Analytical expertise to identify sharp business insights from data
•Excellent conceptual skills, with ability to package offerings materials in line with clients’ business objectives
•Exceptional communication, presentation, and storytelling skills; ability to craft compelling narratives
•Proven history of developing and evolving KPIs relevant to the marketing mix
•Creative and innovative thinker; ability to generate new ideas and solutions that differentiate the company
•Precise, conscientious attention to detail