Configure web analytics for data collection, define reports, and analyze data
Conduct quality assurance testing for website functional completeness, usability, and accessibility compliance
Configure SaaS-based CRM solutions
Facilitate discussions with clients to understand strategy and requirements
Create client reports and presentations
Develop training materials
Deliver client presentations, technology demonstrations, and training
Requirements :
3-5 years of experience implementing digital marketing technologies, including websites, customer relationship management systems, marketing automation, analytics tools, and social media
College Degree in Digital Marketing, Commerce, or Business, or equivalent University Degree
Direct development experience on WordPress, php, HTML, CSS, and JavaScript
Direct experience configuring and coding Google Analytics 4
Experience using CRM solutions like HubSpot, Zoho, Salesforce, or Microsoft Dynamics
Understand search engine optimization, user experience design, marketing strategy, social media marketing, and web analytics
Experience with responsive design principles and mobile optimization
Experience developing and testing websites for WCAG accessibility compliance
Must have good writing and presentation skills
Must have a passion to learn and monitors trends in digital marketing and technology
Must love a team environment, collaborating with others, and sharing experiences
Must promote a positive work environment and have an eagerness to contribute
Ability to manage multiple projects simultaneously and prioritize work activities