Execute paid campaigns on Facebook / Meta, Google, and Bing, and analyze data to optimize campaigns to stay on target.
Maintain ongoing, proactive, and consistent communications with BSM (Business Success Manager / Account Managers) and clients on account progress, performance, and problem resolution.
Leverage Paid Media Management Platforms to maximize the efficiency and effectiveness of Paid Media accounts.
Actively test and analyze paid search ad copy to achieve maximum ROI.
Execute and analyze monthly paid search business metrics, budgets, and reports.
Research and evaluate paid search marketing efforts and identify new search opportunities.
Track paid search best practices, bid management systems, keyword developments, and industry trends.
Oversee social media, Google, and Bing budgets, pacing, and monthly spend reconciliation for all assigned accounts.
Manage a large group of client Paid Media accounts.
Create client-facing reports that show the success of the plan and campaign.
Analyze measurement studies and attribution to identify strategic opportunities while also demonstrating a willingness to bring new ideas, approaches, and tests to the client through Business Success Manager (BSM).
Stay abreast of relevant social trends and recommend social strategies that meet clients’ business goals.
Requirements :
3 or more years of experience managing Google Ads, social media ad campaigns
You must have at least one of these Google and/or Facebook Certifications at an intermediate or higher level: Media Planning Professional, Media Buying Professional, and/or Creative Strategy Professional
2+ Agency background required
2+ Years using Google Analytics functionality and reporting
Ability to tell a meaningful story rooted in data-based insights
Ability to analyze raw data and formulate insights for client strategy
Excellent writing, grammar, and communication skills
Problem-solver mindset, heavy attention to detail, and flawless execution of all assigned tasks
Ability to prioritize ruthlessly and manage multiple clients accounts at once
Strong interest in advertising
Team player, eager to learn, proactive, adaptable, and flexible
Outgoing personality with great communications skills
Ability to demonstrate analytical skills, technical knowledge, and attention to detail
Knowledge of conversion tracking and optimization is a plus