Take ownership and strategize campaign calendars and automation backlog for email and SMS services, and effectively communicate a clear execution plan, internally and externally. Help to manage a Digital Designer and Developer as needed to ensure the perfect design and on-time delivery of assets.
Prioritize projects and initiatives designed to scale your clients’ email and SMS marketing programs and drive LTV.
Set up and manage a retention framework that includes testing, tracking, analyzing, implementing, and iterating on while keeping our clients in the loop each step of the way.
Take a data-driven approach to analyze performance and make strategic recommendations about how to improve future performance using data from Klaviyo, Google Analytics, and Shopify.
Document our clients’ sales goals and what changes to their email and SMS marketing program can help them get there.
Create weekly and monthly reports as well as reporting dashboards to visualize the data and show progress to clients on an ongoing basis.
Requirements :
3 to 5 years’ experience in a retention role with a brand or agency with a focus on DTC Ecommerce.
Expert knowledge in creating and optimizing multiple email accounts at scale for Ecommerce brands
Confident interpersonal communication and relationship builder, including the ability to hold people accountable and conduct difficult conversations
Strong knowledge of email marketing, ESP’s, copywriting, and best practices for email deliverability. Understanding of other messaging platforms, such as SMS and Messenger.
Proven experience in the direct-to-consumer space with expertise in Klaviyo or other major email service providers. Hands-on experience with A/B testing and persuasive copywriting.
Ability to organize, prioritize and manage multiple tasks with great attention to detail. Self-starter that can work independently and collaborate with a team.