Employing a deep understanding of social media platforms such as Facebook, Twitter, Linkedin, Pinterest, etc. to find the right customer at the right time.
Present strategy, performance, and key learnings to clients
Partnering with creative to develop compelling ads (including text, image, and/or video) that provoke the desired response in the target prospect
Executing advertising campaigns and managing buying/bidding strategically, particularly within Facebook and other social advertising networks)
Analyzing and reporting on results, with an emphasis on the impact on client revenue and profitability over clicks/audience/engagement.
Requirements :
2+ years of experience managing paid social campaigns for clients in a variety of industries
Strong analytical skills with the ability to analyze and interpret data to make strategic decisions
Working knowledge of Facebook Ads Manager and other social media advertising platforms
Experience working with Google Analytics to track and measure campaign performance
Excellent communication skills and the ability to collaborate effectively with team members and clients
Strong project management skills, with the ability to manage multiple campaigns at once
Demonstrated creativity in developing ad copy and visual assets that drive engagement and conversions