Largely working in the Google Ads platform, building and optimizing lead gen-focused campaigns, and reporting on results, optimizations, and opportunities.
Monitor campaign performance, analyze data, and provide insights and recommendations to improve campaign performance.
Develop and monitor testing plans to improve campaign performance, including A/B testing, multivariate testing, and landing page optimization.
Create and present easily digestible reports for stakeholders that provide analysis of key metrics and improvement recommendations.
Research the client’s industry, business, and keywords to understand their space and suggest tactics and strategies to drive performance.
Communicate with team members and clients through meetings, email, slack, and other communication tools to ensure alignment and efficiency in completing work
Write strong copy for ads, landing pages, etc... to engage the client’s audience and drive results.
Write briefs to engage the Creative or Development departments on specific deliverables.
Keep project management tools (Asana) updated to ensure your work is getting completed on time.
Work within each client’s assigned scope as well as consider and suggest out-of-scope disciplines & strategies that will aid in achieving success for each given client.
Requirements :
General knowledge of our core Digital Marketing service offerings such as:
Online advertising - buying/bidding on inventory, creating compelling ads and analyzing performance in-platform. Particularly with Google.
3+ years managing Google search accounts with a $25-$100k monthly budget.
Experience working on Google Ads lead gen campaigns (B2B experience a plus).
In-depth understanding of Google Ads, including account structure, networks, ad types, match types, targeting, and bid strategies.
Robust analytical skills and the ability to translate data into insights and actionable recommendations.
Strong communication skills and the ability to share your paid search knowledge both with clients and the internal team.
In-depth understanding of all PPC metrics and how to improve key metrics.
The ability to create internal and external reports that effectively communicate complex data.
4 years of college coursework or equivalent experience in a related field.