• Manage a small PPC team of remote individuals
• Define budget and CPA thresholds for all campaigns
• Optimize and create campaigns, keyword targets and ad copy
• Develop, manage, and optimize retargeting
• Find and implement new opportunities in search, social, lead generation, and display
• Provide feedback to clients on landing pages
• A/B testing across multiple channels
• Analyze & interpret results for the clients with steps needed for continuous improvement
• Work with other members of the team to ensure the paid acquisition strategy complements and amplifies all marketing initiatives

Bachelor’s Degree Required, Google Adwords/Analytics Certification Preferred