Balancing a Digital PR pipeline of up to 3-4 client campaigns
Staying on top of trending news across Fractl’s client verticals, connecting your campaigns findings to relevant breaking news stories and journalists
Compiling media lists of publications and specific contacts, ranging from top-tier news sites to niche industry organizations
Crafting pitch strategies that distill newsworthy takeaways to garner the attention of leading industry writers across multiple verticals
Producing highly personalized pitches that enable you to establish and nurture relationships with leading journalists
Coordinating press interviews with journalists and our clients
Owning campaigns from the PR strategy stage to final reporting, pivoting PR strategy to achieve success with ongoing mentorship from Digital PR senior team member
Meeting regularly with a senior team member to consult on strategy and pivot accordingly
Writing, journalism, news production, or digital PR background preferred but not required
A mastery of the English language is key
You should have impeccable attention to detail. Written material with any typos or grammatical errors is entirely unacceptable
Well-spoken, articulate, and skilled communicator both in person and in writing-- mastery of negotiation and persuasion is crucial
Top-level Internet research skills-- you should be a Google Master
Interest and knack for online networking
Personable communication ability within email structure
Ability to navigate social networks
Familiarity with: Google Docs and Gmail. Bonus points for experience with PR databases and SEO platforms like SEMRush, BuzzSumo, BuzzStream, Cision, etc
Ability to manage yourself but also work within a team
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