Write clear, concise, compelling and accurate web content and/or promotional copy using client style guides and SEO best practices
Interview various stakeholders to understand client business goals, brand differentiators, target audiences, and website tone and voice
Inventory and analyze current web content and other relevant source materials and perform competitive gap analysis
Align content with organizational goals and provide trackable calls to action
Review and edit materials for consistency, tone and voice, grammatical accuracy, editorial style, and user understanding
Assist in maintaining web content
Combine data analysis, user research, content audits and other sources to determine ways websites can improve user experience and engagement
Other duties and responsibilities as assigned
Requirements :
3+ years of previous experience in related field required
Experience managing cross-functional teams a plus
Experience with website structure, strategy, and web writing preferred
Experience with content management systems preferred
Exceptional written and oral communication skills required
Excellent proofreading and grammatical skills required
Proficiency in Google Analytics preferred
Experience with Google Suite and MS Office required
Problem solver. You need to be capable of identifying and resolving obstacles, using strong reasoning skills and creative thinking to get things done. You need to have a strong attention to detail, a drive for quality, and a willingness to see things through to completion.
Flexible. You need to be able to work in an environment in which there is substantial ambiguity; things change rapidly and often, and you need to adapt to new ways of thinking.
Self-aware. You need to be able to see yourself and your own behaviors from the perspective of others – and understand how your behaviors affect peers on your team.
Driven to improve. You need to have a strong desire to be better tomorrow than you are today. You are constantly seeking ways to improve your own work. You’re passionate about your discipline.
A solid communicator. You need to be able to take input from many sources, think through that information, and present concise, clear recommendations to technical and non-technical people.