While managing SEM campaigns, you will be conducting keyword research and writing copy for ads
Structuring campaigns and ad groups and determining the best settings
Working with large data sets in Excel and uploading data/content for ads using the Google Ads Editor tool
Creating, analyzing, and optimizing Google Ads and Bing Ads campaigns for clients across varying industries
Ensuring that all Google Ads and Bing Ads campaigns are optimized to bring highly targeted traffic to our clients’ online stores while also ensuring a very strong ROI for every client’s marketing budget
Regularly consulting with the Google Ads Manager, SEO team and other stakeholders to ensure Google Ads and Bing Ads strategies are in line with the client’s brand, budget, and overall marketing goals
Monitoring the success of campaigns using various reporting tools
Analyzing campaign metrics/data and providing interpretation and suggestions for improving performance to the Manager
Conducting AB testing across ads and landing pages
Reviewing traffic in Google Ads
Staying current with Google Ads updates, Bing Ads updates, new technologies, trends, and best practices
Working on Facebook Ads
Successfully completing Google Ads Certification if not already obtained
Requirements :
A minimum of 6 months experience managing SEM / PPC campaigns
Experience with the Google Ads Editor and Bing Ads Editor
Experience using the Keyword Planner Tool, or other keyword research tools
One or more years of professional Google Ads experience (preferred)
Google Ads Certification (preferred)
Knowledge of account KPI selection, measurement and reporting.
Bing and Facebook paid advertising experience (preferred)
Ability to manipulate large Google Ads data sets in Excel with vlookup and preferably VBA
Passion for marketing, advertising, and online content development
Strong research abilities with excellent analytical skills
Excellent time management skills and the ability to meet strict deadlines
A high proficiency in Microsoft Excel, Gmail, Google Docs, and Basecamp (preferred)
The availability to work 40 hours per week from 9:00 am to 6:00 pm PST
The ability to adapt in a diverse and multicultural environment
Passion to build a startup
Reliable transportation if working in-house
A reliable workstation with a fast computer, microphone and speakers, reliable internet and power if working remotely