Creative Strategist
Lilo Social
USA

- / Month
Experience : 5 Yrs | Full Time
Description :
  • Handle brand research and data mining to understand value propositions, customers reviews, and market opportunities.
  • Ideate hypothesis and manage testing roadmaps to drive a structured creative testing process
  • Gathering inspiration and competitor building competitor boards
  • Create informed briefs for the internal design team to execute on performance driven creative for paid social advertising
  • Build shot lists and decks for UGC content shoots
  • Find and manage content creator relationships
  • Lead copy across paid ads for in ad and headline copy
  • Work on landing pages to improve conversion rates
  • Tracking performance metrics and key KPIs of each creative to understand what is working, improve, and report back to internal and external parties
  • Team training and SOP development
  • Development of company projects and assets
Requirements :
  • At least 5 years of experience in ecommerce marketing
  • An expert understanding of Facebook ad creative and a proven record of ideation and execution of creative testing
  • Experience working with design teams from brief through creative execution
  • Data oriented thinking to understand how certain metrics impact performance and how to act upon data when things are and are not working
  • Attention to detail to provide thorough briefs and rigid approval process before client reviews
  • Deep understanding of a customer sales journey and how it relates to storytelling
  • Expert copywriting skills to deepen brand stories and creatives
  • Experience with tools such as Facebook Ads, Shopify, Google Analytics Suite, Figma, Motion, and Slack/Asana/Notion
  • Client facing experience is an added bonus

USA
Last date to apply : 30-07-2023

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