Work with key stakeholders within the business to build and maintain a campaign and events calendar aligned with business objectives
Drive campaigns that work to meet demand generation, awareness, re-activation or recruitment objectives (respectively)
Developing and delivering campaigns, on time, on budget and working to meet business objectives, using the full marketing mix
Effectively track and analyse marketing ROI for all campaigns, specifically cost per lead, cost per opportunity etc.
Be able to forecast and report accurately and concisely to demonstrate success and ROI
Collaborate effectively across the Marketing Team to manage resource, prioritise workloads and drive innovation
Build and maintain relationships with key stakeholders and demonstrate the ‘true value’ of Marketing
Encourage and deliver innovations in the way we work – challenging the ‘status quo’ and have the confidence to experiment and challenge where required
Ability to deliver campaigns and in running events, (ranging from small round tables too large-scale events with 200+ delegates)
Manage the campaigns team including CRM exec.
Requirements :
Experience in delivering successful campaigns specifically within the b2b environment, and IT industry
HubSpot experience preferred (Pardot/Marketo experience will be considered)
Proven track record in developing & delivering successful campaigns with demonstrable ROI
Broad understanding of private and public sector verticals
An understanding of IT in general – from Data and AI to Cyber Security
Deep understanding of integrated sales & marketing campaigns from inception through to delivery – applying best practices and aligning with buyer’s journey
Some understanding of recruitment campaigns and the ability to pivot to meet the different challenges recruitment provides
Knowledge of how to analyse campaign effectiveness and make recommendations for future improvement
Having a ‘services’ background as opposed to product lead – would be beneficial
Strong understanding of lead scoring, lead handling and qualification
Ability to track and measure campaigners where there’s a long run time associated with conversion