Provide support in media strategy, measurement and optimization that require expertise in advanced analytics work, with special focus on Marketing Mixed Modelling.
Partner with internal teams in advanced analytics work including experimentation, measurement and modeling.
Identify patterns and behaviors that are effective predictors of performance and critical drivers for a successful media plan.
Deliver customer-centric, data-driven approach, based on a people-based marketing strategy to build, segment, and test audiences for best business results.
Partner with internal teams to scope, build and deliver strategic initiatives driving all things marketing data, with a strong focus on digital marketing data pipelines.
Requirements :
Experience delivering multiple concurrent Marketing-Mix-Modelling and Geo-Experiments end-to-end.
Experience to generate practical solutions for marketing analytics problems and use results to drive business change in partnership with cross functional stakeholders.
Experience of media data and transformations for analytics.