Campaign Development & Execution: With some support from the Senior ABM Manager, you will be responsible for the development and execution of the campaigns that you develop for each account. Understanding the delivery mechanisms and requirements to ensure a strong delivery that has a strong client focus. The campaigns will build around the client experience and enable growth within the account and the ABM team.
Campaign Measurement & Reporting: Utilizing key measures that would be defined by the PACE ABM team, you will be responsible for providing and monitoring campaign performance and reporting. Ensuring that we are evolving and moving campaigns to reflect client responses, engagements, and feedback, whilst ensuring the close alignment to the strategy and direction laid out by the Senior ABM Manager.
Strong experience in senior stakeholder management.
Experience in developing and delivering ABM campaigns that go beyond digital marketing tactics.
Experience in marketing campaign management and execution.
Strong focus on client-centricity.
Good understanding of ABM as a marketing methodology.
Good understanding of marketing technology.
Ability to collaborate effectively with strong communication skills.