Strategy Development: Lead the development of digital marketing strategies aligned with company goals and brand identity.
Team Leadership: Manage and mentor a team of digital marketing specialists, fostering professional growth and ensuring alignment with strategic objectives.
Campaign Management: Plan, execute, and optimize digital marketing campaigns across various channels (e.g., PPC, SEO, email, social media) to drive traffic, conversions, and ROI.
Data Analysis: Use data-driven insights to continuously monitor and improve campaign performance, and report on key metrics to the executive team.
Budget Management: Manage and allocate digital marketing budgets effectively to achieve desired results.
Content Strategy: Collaborate with content creators to ensure the development and distribution of compelling and engaging digital content.
SEO and SEM: Oversee search engine optimization (SEO) and search engine marketing (SEM) efforts to improve organic and paid search visibility.
Social Media Management: Develop and maintain a robust social media strategy to enhance brand presence and engage with the target audience.
Technology Utilization: Stay updated with the latest digital marketing technologies and trends, and identify opportunities for innovation.
Cross-Functional Collaboration: Collaborate with other departments, such as sales and product development, to ensure cohesive and integrated marketing efforts.
Reporting: Provide regular reports and insights to the executive team on the performance of digital marketing initiatives.