• Develop and execute digital marketing strategies, including SEO, SEM, and social media, to achieve sales objectives.
• Monitor and analyze campaign performance metrics, such as website traffic, conversion rates, and engagement, and provide insights and recommendations for improvement.
• Work with editorial and marketing teams to drive SEO in content creation and content programming.
• Manage and provide feedback on all digital content, ensuring it aligns with brand guidelines and meets audience preferences.
• Prepare reports on campaign performance, providing actionable insights for continuous improvement.
• Stay updated on industry trends, best practices, and digital technologies impacting digital marketing strategies.
• Conduct keyword research, optimize website content, and monitor website performance to improve organic search rankings and increase website visibility.
• Collaborate with copywriters, designers to ensure content aligns with brand guidelines and appeals to the target audience.
• Manage social media platforms, leveraging creative thinking to devise engaging strategies and innovative approaches.
• Conduct competitive analysis and monitor competitor activities to refine marketing strategies and stay ahead in the market.

• 1-2 years of experience as a Digital Marketing Executive.
• Digital Marketing Certification is a must
• Proficiency in website analytics tools like Google Analytics, Search Console
• Content writing is an added advantage.
• Experience in B2B social media management and content generation.
• Creative and analytical mindset.
• Strong knowledge of ranking factors and search engine algorithms.