• Generate reports and providing insights and recommendations based on data
• Provide guidance to develop tagging framework and provide QA support
• Proactively identifies issues and recommends resolutions working closely with key business
• leaders to offer alternatives and enhancements
• Collaborate with crossfunctional teams to define key performance indicators KPIs
• and establish reporting frameworks aligned with business goals
• Design and generate comprehensive reports and dashboards that provide stakeholders
• with a clear understanding of digital performance metrics and trends
• Conduct indepth analysis of data to identify opportunities for improvement and
• provide actionable recommendations to enhance digital strategies
• Stay abreast of industry trends and best practices in Adobe Analytics recommending
• and implementing updates and optimizations as needed
• Work closely with developers and IT teams to ensure proper data collection and
• implementation of tracking requirements
• Provide training and support to internal teams on Adobe Analytics tools and
• methodologies
• Hands on configuring Report suite and Adobe analytics Variable configuration
• Must know how to manage classification
• Must have experience of segment configuration
• Must have experience to pull raw data

Adobe Analytics - Campaign