Successfully lead execute the design and development of marketing automation campaigns
Implement tracking and analytics solutions to measure the effectiveness of marketing campaigns and customer engagement
Collaborate with marketing stakeholders to gather requirements and translate business needs into technical solutions
Design and implement complex marketing campaigns via various digital channels Conduct code reviews and ensure adherence to best practices and coding standards Configure and optimize dynamic content personalization data manipulation and integration with external systems
Implement audience segmentation strategies based on customer demographics behaviors and engagement metrics to improve marketing effectiveness
Develop custom reporting and dashboards within tool and integrated analytics platforms
Stay informed about industry trends best practices and emerging technologies in marketing automation and digital marketing and share knowledge with the team through training sessions workshops and documentation
Proactively identify opportunities for process improvements and driving initiatives to increase operational efficiency and campaign effectiveness
Mentor junior developers and provide guidance on tool development best practices and methodologies
Troubleshoot and resolve technical issues related to tool configuration data integration and campaign execution
Requirements :
Experience in technology integrations with Marketing technologies AJO ACC AEP
1 years minimum of experience with AJO platform and more than 4 years working on Campaign implementations or manage project
Hands on experience on the Adobe Campaign tool is an added advantage
3 years of SQL development experience including
3 years of scripting programming experience JavaScript preferred
1 years of experience in cross channel marketing campaign delivery like Push Notifications In App deliveries
Eager to learn new applications of traditional technologies
Able to articulate and convey technical concepts to a mixed aud