Manage large crosschannel media budgets across display channels and aim to maximize ROI on performanceoriented campaigns
Work closely with account management teams to ensure accuracy in set up strategy and execution for
Ensure that endtoend display campaigns are run effectively including tagging trafficking and optimization
Own campaign management when necessary including bid strategy campaign trafficking implementation activation and ongoing optimization With weekly monthly and QBR insights and always looking to educate and grow account
Work with the account management team to deliver reporting and campaign updates as needed
Daytoday the candidate will work alongside account teams to devise and implement programmatic strategies provide insights and recommendations to improve campaign performance and make campaign changes as required Help not only plan campaigns but activateoptimise campaigns on DSP platforms
Keep up to date with changes within the programmatic space and identify significant trends and areas of opportunity for campaign expansion
Requirements :
10+ years of Delivery lead experience in programmatic and paid media space.
Experience in programmatic digital media preferably for a media agency and preferably with some level of mobilemedia experience
Proficiency with multiple DSPs The Trade Desk DSP experience is mandatory
Technical knowledge of ad servers tracking mobile measurement tool is another plus
Comfortable with excel and large data sets to make analytical databased decisions