Brand Strategy Development: Develop and implement a comprehensive brand strategy, including defining brand positioning, value propositions, and unique selling points, in alignment with business objectives.
Market Analysis: Conduct ongoing market research and analysis to understand consumer trends, competitive landscape, and market opportunities to refine brand strategy and improve brand perception.
Marketing Campaigns: Develop and oversee multi-channel marketing campaigns, collaborating with external agencies and internal teams, to enhance brand awareness, drive engagement, and increase customer loyalty.
Brand Consistency: Ensure consistent brand tone, messaging, and visual identity across all platforms, campaigns, and communications.
Performance Monitoring: Track and analyze the effectiveness of brand initiatives and campaigns, using data-driven insights to make strategic adjustments and achieve key performance indicators (KPIs).
Budget Management: Manage and allocate the brand marketing budget effectively, optimizing resources to achieve maximum impact and ROI.
Experience: Minimum of 6-10 years in brand management, marketing, or a related field, with a demonstrated ability to lead and scale brand initiatives.
Education: Bachelor’s degree in marketing, Communications, or a related field. A master’s degree or MBA is preferred.
Requirements :
Primary Skills
Strong analytical skills with the ability to interpret data, make strategic decisions, and track performance.
Excellent communication and presentation skills, with experience in stakeholder management.
Demonstrated creativity and a strong eye for design and detail.
Leadership Qualities: Ability to inspire and lead cross-functional teams, work in a collaborative environment, and manage multiple projects effectively.