• Develops marketing plans and coordinates work activities with internal and external partners to launch creative marketing and community engagement campaigns in a timely and consistent manner.
• Identifies new opportunities to improve Department of Transportation's (DoT) digital presence (social, email, website) across the user journey.
• Creates and maintains the department's social media marketing plan and editorial calendar.
• Manages daily social media scheduling, communications, social listening, and responses.
• Ensures that all paid and organic posts are accurate, timely, relevant, and on brand. Drives key strategic priorities and/or goals to better reach target audiences.
• Manages email marketing, including writing, building, and scheduling targeted promotional and automated emails, and optimizes email performance.
• Ensures quality control for all aspects of email communications, including testing, approvals, proofreading, and appropriate audience versioning and segmentation.
• Performs in-depth analytics across platforms to understand opportunities, identifies trends, and recommends new ways to attract and retain stakeholders, and broaden reach and engagement.
• Produces accurate weekly and monthly reports/presentations on overall channel performance and makes recommendations for improvement.
• Monitors campaign success metrics, including return on investment (ROI) and conversions.
• Prepares copy and marketing materials that align with DoT's strategic priorities, including digital asset, print collateral, and website copy.
• Maintains best practice standards related to web content and search engine optimization.
• Writes creative briefs and works effectively with graphic designers, illustrators, photographers, videographers, and printers to develop marketing materials.
• Negotiates, coordinates and monitors work by marketing, community engagement and advertising consultants. Ensures that contract work is done on schedule, on budget and in accordance with the terms and conditions of the contractual agreement.
• Verifies consultants' invoices and works with the Finance Department to ensure delivery of timely and accurate payments.
• Prepares and maintains financial spreadsheets and documents related to marketing initiatives. Provides data needed for preparation of campaign and division annual budgets.
• Coordinates and implements stakeholder outreach activities for community programs and services.
• Collaborates with staff to develop, maintain, and strengthen relationships with community-based organizations, key stakeholders, and other partners.
• Evaluates emerging trends, best practices, and technologies. Provides thought leadership and perspective for adoption, where appropriate.
   

Education: Any bachelor's degree from a recognized accredited college or university. Graduation from an accredited college or university with a bachelor's degree in marketing, advertising, community relations or public affairs, or a closely related field is desirable.

Experience: Three years of paid, work experience performing marketing, digital marketing, and/or community engagement.