Conduct and analyze market research to answer key questions about assigned programs
Partner with key stakeholders to develop integrated digital marketing plans focused on generating and nurturing leads for assigned programs
Create and draft key marketing messages and value propositions for assigned programs
Collaborate with the Content Developer and other marketing staff to create marketing materials
Implement and execute strategic marketing plans for the key programs within the college
Deliver comprehensive reports following each cycle analyzing the performance of the marketing strategy for assigned programs
Support Associate Director of Marketing and Communications as needed on special projects
Requirements :
Bachelor’s degree and/or equivalent training
Four years of administrative work experience involving study, analysis, and/or evaluation leading to the development or improvement of administrative policies, procedures, practices, or programs