Create and implement marketing strategies and plans on various communication channels (e.g. websites, social media, blogs, video, audio, e-marketing) to support the university's, college's or department's strategic goals and key initiatives.
Serve as primary copywriter and editor across the College's print and digital platforms.
Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency.
Create digital advertising marketing plans and strategies to increase brand awareness, engage prospective and current students, supporters, businesses/companies, foundations/organizations, and other key College's initiatives.
Lead the College's social media strategy in collaboration with SCM's Digital Marketing and Communications Manager and share best practices/examples with SJSU Campus Communicators Network.
Lead in the development, ideation and scheduling of the College's social media content in coordination with SCM's Digital Marketing and Communications Manager; and manage a rich content calendar for implementation.
Create, implement, and measure the success of comprehensive marketing, communications, and outreach activities for the College's programs and initiatives. Oversee plan implementation, monitor results, and adjust tactics as necessary to achieve goals.
Create, develop, distribute and maintain the College's print and digital assets (e.g., brochures, reports, website, social media, and website) via multiple channels.
Maintain and improve online content across various communication channels, considering SEO and Google Analytics.
Partner with UMC to ensure appropriate SJSU brand identity are applied to communications.
Facilitate internal and external communications with diverse audiences including faculty, staff, current/prospective students, current/prospective donors, alumni, and companies/foundations/organizations.
Requirements :
Bachelor's degree, which includes relevant coursework in the field
Five years of related professional or technical experience