Assists in the marketing, design and implementation of economic development strategies and programs related to business attraction, expansion, and retention. Duties may involve research, writing, presenting reports, and data collection & analysis.
Utilizes and integrates multiple marketing platforms to maximize the distribution of information to the business and development community. These include, but are not limited to, print, broadcast, social media, video, and advertising.
Ensures consistency and efficiency in the execution and distribution of the Division's message and that all communication and content is understandable and relevant to the target audience.
Creates and/or edits marketing materials including, but not limited to, printed and promotional materials, brochures, flyers, posters, and postcards.
Creates and executes all marketing plans for the Division's events and identifies opportunities for businesses to collaborate on events.
Plans, develops, implements, and distributes effective public information, communications and marketing material to inform and educate residents, businesses and community groups on the City's policies, services, meetings, programs, events and educational campaigns in unique visual manners consistent with the City's branding.
Promotes business incentives and grant programs offered by the City on social media, the City's website, newsletters, and while visiting local businesses.
Creates content that will educate and provide information on economic development programs, policies, and events.
Maintains accurate and up-to-date information on the Economic Development Division's webpage.
Assists with maintaining and updating the City's database of area businesses and economic development contacts.
Assists with the assembly, content creation, and distribution of the Economic Development Newsletter and periodic email blasts via Mailchimp.
Applies a creative and technical expertise to develop, implement and maintain a comprehensive, robust and dynamic economic development marketing plan to brand the City as a place to invest, start and grow a business, and live.
Establishes and executes marketing campaigns to attract new businesses to the City.
Collaborates closely with the Marketing and Events Department on the continual development of the City's economic development messaging and branding.
Collaborates closely with the Planning and Zoning, Building, and Community Standards Divisions on marketing and public outreach efforts to create a positive image and brand for the City.
Assists with the development and distribution of marketing material to local businesses and community members such as posters, postcards, and brochures.
Creates and maintains a calendar of content for the City's social media platforms, i.e. Facebook, Twitter, Instagram, and YouTube for City projects and business programs and incentives.
Prepares reports and presentations for economic development stakeholders, boards, trade associations and City leaders.
Responds orally and in writing to inquiries and provides information to the public on services and programs.
Coordinates the preparation/implementation of economic development programs, special projects and events.
Represents the department at community events to promote the Division's programs, activities, and special events; posts real-time to social media.
Acts as a City liaison to our business community.
Performs other related duties as assigned.
Requirements :
Bachelor's degree from an accredited college or university in Marketing, Communications, Advertising, Digital Media, Public Relations, Business, or a closely related field; and
Within the last five (5) years must posses two (2) years of professional experience implementing marketing strategies, creating social media content, digital marketing, and/or coordinating varied outreach projects; and
Must possess (or able to obtain within fourteen (14) days of hire) and maintain a valid Florida driver's license.