Creates comprehensive design strategies and packages tailored to customer needs. Designs and produces websites, motion graphics, style guides, advertisements, promotional materials, print collateral, illustrations, logos, and photography for a wide variety of marketing materials and platforms. Assists with web and social media presence, development, appearance and updates. Monitors and coordinates all stages of production to complete projects. Advises and consults with vendors producing bid specifications, documentation, and contracts for vendors. Assists in the planning and development of digital advertising, promotional campaigns and strategies. Acts as art director and liaison for individual projects and client programs. Assists with the development of long range strategic marketing plans. Researches best practices, emerging technology, user behavior, interface content, and industry and cultural trends. Acts as a steward of the brand look and feel and ensures that all creative broadcast across all channels lives up to the highest quality of the City's visual standards. Collaborates with stakeholders to effectively drive communications and to ensure consistency of brand identity. Works within the content management system to implement and maintain a consistent and engaging visual web presence.
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