Assist with the development and execution of a strategic and integrated digital communications plan across multiple platforms in support of Metro's strategic planManage all Metro digital channels including web content/administration of Metro's website, social media, and blog Create and maintain editorial calendar for Metro's digital channels, monitor activity on social media, respond to questions and comments, and provide regular analytic reporting Ensure best practices and a comprehensive approach to communications across web, and social media platforms, leveraging analytics to drive future content development and audience segmentation across Metro's organization along with recommendations for improving engagementCreate engaging photo, video, graphic, and written content to be published on various channels that highlight Metro's service and cultureCollaborate with various divisions to effectively execute digital communication campaigns and other digital outreach Assist Senior Communications Manager with paid media strategy on digital platformsLead website accessibility efforts including but not limited to reviewing web content to ensure compliance, testing web content to identify problems and implementing changes and/or solutions based on requirements and best practices Performs other duties as assigned
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