• Manages social media channels and the publishing of social media content across social platforms, including live Tweeting, Instagram Live, Facebook Live, TikTok, and YouTube.
• Creates content to be shared across all social platforms, engages with followers, responds to inquiries, keeps abreast of social media trends and makes recommendations for ongoing strategies.
• Establishes metrics and benchmarks, sets KPIs, monitors performance goals for CSUN social media platforms, produces reports documenting data trends and analytics, and implements growth marketing strategies.
• Monitor channels and plays a key role in crisis and emergency communications.
• Performs other duties as assigned.

• Equivalent to graduation from a four-year college in English, Marketing, Advertising, Communications or a job-related field.
• Equivalent to three (3) years of full-time professional or technical experience in public affairs, media relations, marketing and/or market research. 
• Five (5) years of experience working in social media and/or the creative content space preferred. 
• Experience with growth and marketing strategies, in higher education, non-profit sectors, and in working with student workers, highly preferred.