Develop and implement marketing and communications activities and functions including publicity, advertising, and promotional plans and strategies.
Participate in developing and evaluating communications and marketing goals, objectives, policies, and procedures; implement resulting policies and procedures.
Write, layout, edit and/or coordinate content and the publication of a variety of newsletters, press releases, publications, feature articles, and campus-wide announcements; coordinate information released to the press and broadcast media.
Write and place content on college website(s) and social media platforms.
Develop and coordinate, with administrative and academic staff, the distribution of a variety of college publications and promotional literature, including flyers, brochures, ads, calendars, and other marketing materials; provide advice and assistance regarding publications and materials development.
Write and layout content for ads on college electronic marquees; send information to be displayed to appropriate administrator; ensure information is displayed correctly.
Perform a variety of duties related to promoting programs and events on the college website including writing, laying out, and programming ads on college website; meet with college web designer and coordinate the placement of content and images to college website.
Coordinate with television staff the shooting of video footage as necessary; ensure information is displayed correctly.
Schedule interviews between performing artists and members of the press; conduct interviews with guests, as necessary.
Promote college news and events, including performing and visual arts events and programs, respond to media questions.
Respond to questions and inquiries from members of the general public, the media, and outside institutions and organizations; provide information within area of responsibility; resolve complaints in an efficient and timely manner.
Participate in events designed to promote the college.
Take photos at events and as needed for marketing and communications projects.
Coordinate with contract photographers, faculty, and staff to schedule photo shoots, secure photos and disseminate to colleagues and the media as appropriate.
Use email marketing and mass notification platforms to send campus-wide messages, assist in creating and maintaining a variety of databases; review and update faculty, staff, and student bios; archive information as appropriate.
Serve as staff on appropriate committees and attend and participate in meetings, workshops, and conferences; provide information within area of responsibility; maintain awareness of new trends and developments in the field of marketing and communications; incorporate new developments as appropriate.
Perform related duties as required.
Requirements :
Education/Training:
Equivalent to a Bachelor's degree from an accredited college or university with major course work in journalism, communications, public relations, or a related field.
Experience:
Two years of increasingly responsible experience in a combination of communications, marketing, journalism, or public relations experience.