• Assist the director of marketing and digital strategy in developing an overall end-to-end online user experience that effectively engages TTUHSC’s key target audiences and drives student and patient acquisition.
• Serve as a data-driven expert who uses analytics to guide website development that supports lead-generation and broader Communications & Marketing goals.
• Serve as a primary liaison between the Communications and Marketing team and university stakeholders to understand ongoing needs and objectives and deliver appropriate solutions.
• Provide strategic vision for TTUHSC and clinical web environments to keep pace with industry trends and best practices, including integration of CRM(s) and third-party platforms.
• Consult on and support implementation and utilization of clinical platforms that enhance online patient journeys.
• Oversee the editorial presentation of content on the TTUHSC website, including homepage, DailyDose blog, and other high-profile pages that promote the university and its key initiatives.
• Develop and execute strategies to optimize online student recruitment pathways, based on analysis and a strategy that aligns with a full-funnel recruitment approach.
• Perform regular website audits to ensure accuracy of content, usability, UX best practices and accessibility.
• Actively collaborate with schools across the university to meet their digital needs, and provide consultation to create alignment with Communications and Marketing priorities and vision.
• Develop and deliver comprehensive and actionable reporting of all web environments that supports decision making, including an approach to apply learnings from campaign insights and a process for attribution reporting.
• Support brand equity by deploying brand design throughout digital environments and guiding web development in line with brand guidelines.
• Provide leadership to a team of web developers and editors that aligns the team with the TTUHSC Strategic Plan.
• Develop and execute SEO strategies that drive brand awareness by engaging web and content developers, overseeing keyword research and completing regular SEO audits and action plans.
• Establish project goals, budgets, timelines, and measures of success for departmental projects.
• Ensure compliance with all OPs, compliance, IT Security, contracting and governance requirements.
• Manage relationships and day-to-day communication and coordination with contracted partners and vendors.
• Work and lead the team in a manner that reflects the TTUHSC Shared Values.

Bachelor's degree in the area of specialization or closely related field. Three years of related administrative and technical experience. Additional job related education may be substituted for the required experience on a year-for-year basis.