Under the direction and supervision of the Director of Marketing and Communications, the Digital Marketing Specialist will develop, execute, and manage the implementation and optimization of all digital campaigns for the College of Professional and Global Education to drive brand awareness and prospective student engagement. This will include the development of automated e-mail drip campaigns using the system of record (Hubspot), branded social media campaigns to support program marketing efforts in collaboration with media partners, SEO/SEM campaigns, and the maintenance of digital tools to support content marketing strategies targeting current students and alumni. The Digital Marketing Specialist will work closely with the marketing and communications team to strategize, implement, and monitor campaigns that support brand and program marketing goals. The candidate will also collaborate with key functional areas including programs and student services to optimize campaigns as needed to improve performance and maintain a consistent experience throughout the student lifecycle. As a Hubspot champion and super user for the college, the candidate will serve as a liaison to front line staff maintaining the Hubspot CRM and as a resource for reporting and user questions.

 Bachelor’s degree from an accredited four-year college or university and two years of experience in traditional and digital marketing. Awareness of marketing automation and best practices for drip/multi-touch campaigns. The candidate should have an understanding of marketing best practices, integrated campaigns to support brand and recruitment efforts, and social media strategy. Proficient in standard office applications including MS Word, Excel, PowerPoint, and Outlook. Excellent interpersonal skills and a “can do” attitude with an ability to adapt to changing priorities in a fast-paced setting. The incumbent should be a strong communicator and detail oriented with an ability to successfully manage multiple projects. He/she should be comfortable taking initiative and appropriately prioritizing work as needed. A background check (including a criminal records check) must be completed satisfactorily before any candidate can be offered a position with the CSU. Failure to satisfactorily complete the background check may affect the application status of applicants or continued employment of current CSU employees who may apply for the position.