· Planning and delivering cross-channel digital marketing campaigns in line with the event or project objectives.

· Writing a marketing strategy for the events the candidate is leading in line with the latest marketing trends and executing that strategy.

· Assisting with the design, production and distribution of all promotional materials relating to the portfolio.

· Writing and proofing copy for a range of marketing platforms & materials including websites, social media, emails and brochures.

· Maintaining and updating conference websites.

· Using digital channels and technologies to enhance the online presence of the business.

· Managing and segmenting data, identifying gaps, developing new data sources and implementing a data build plan.

· Continuous analysis and evaluation of marketing campaigns to improve performance.

· Assisting with the PR activity relating to the conference portfolio, researching material for press releases, building

relationships with relevant press and partners.

· Building and managing relationships with external suppliers and negotiating prices.

· Working with key media & association partners to secure valuable external promotions for the conferences.

• At least 4 years’ previous experience in a similar position.
• Solid understanding of the events and digital media landscape.
• Ability to write and executive strong marketing strategy in line with latest developments and trends. ·
• Proven ability to learn new tools and software quickly and independently.
• Strong experience in areas including insight development and audience segmentation.
• Literate and numerate with exemplary verbal and written English.
• Proficient in Microsoft Office programmes.
• Sound knowledge of digital marketing practices and channels such as Google Analytics, SEO, PPC and social media.
• Experience using a CRM system such as Pardot or Salesforce.
• Experience using a website CMS.
• Excellent knowledge of best practice across email, social media, paid media, landing pages & websites. ·
• In depth knowledge of marketing performance metrics.
• Excellent ability to strategically interpret data trends and gaps, providing analysis & recommendations.
• Familiarity with data privacy regulations such as GDPR and PECR.