Drive a consistent, professional and inspiring digital identity to support the business
Develop effective digital campaigns (email, PPC, Organic, Social and SEO)
Plan, create, monitor and report on organic and sponsored social media as well as Google and email campaigns
Update and manage UK website and microsites via CMS
Monitor, review and report on all digital marketing activity and results using web analytics and tracking codes to support accurate insights into trends and engagement, identifying potential improvements with recommendations
Design, build and execute email marketing campaigns using Mailchimp and / or Sitecore
Create supporting web assets and engaging video content liaising with in-house videographer, marcomms assistant, external copywriter and external design agency
Ensure compliance from a legal and regulatory perspective i.e. GDPR
Create and maintain good working relationship with external Digital agency
Requirements :
Degree in Marketing or equivalent
Working knowledge of CSS, CMS and HTML
UX and CX experience
Advanced understanding of Excel and/or other reporting software
Practical skills in multivariate experiments through A/B testing
Proven experience of running successful digital campaigns / web improvements supporting business growth
Must be results driven with previous B2B experience
Familiar with email marketing software such as Mailchimp
Experience of Sitecore CMS platform an advantage
Ability to influence and inspire without direct line authority
Innovative, creative, ambitious and enjoys challenging the status quo
To be a confident speaker and encourage others to join their vision
A passion for learning and adopting new technologies, tools and ideas
Proactive willingness to sharing learnings and knowledge with colleagues
Keen to work and support the marketing function of a FTSE100 brand
Proud of work output and passion to excel in their role