Email performance, providing reporting and analysis to the marketing teams
Email campaign creation and deployment through Marketo
Campaign A/B testing and optimization
User experience testing and optimization
Implementing email best practice
Implementing global web execution best practices and process
Conducting peer reviews to ensure execution excellence
Building automated customer journeys and nurture tracks to support the marketing strategy
Supporting the digital execution of local marketing events
Generating actionable insights through a reporting framework
Digital property management
Content upload and page updates
Creation of campaign web forms and landing pages
Search engine optimization
Monitoring of sites by using adobe analytics
Optimizing conversion workflows into a lead management process
Issue management and resolution
Sitting on global marketing web operations user groups to knowledge share
Working on global and local digital improvement priorities and projects
Execute integrated marketing campaigns across all delivery channels
Including the development and execution of all digital property across emails and web pages
Liaise closely with the global investment marketing team and engage with the wider Marketing team of specialists in SEO, digital UX, digital design and reporting
Requirements :
Minimum of 3 years’ digital marketing experience
Experience collaborating across teams, businesses and time zones
Attention to detail, keen eye for design and organisational skills
Ideally your experience would be within financial services or investments but not a pre-requisite
Experience working with compliance is a pre-requisite
You should have an eye for design and a keen interest in creative and marketing copy editing skills