Responsible for delivering core multi-channel fundraising campaigns amongst existing supporters, including direct mail, email and online digital fundraising, tailored to segments, to drive supporter satisfaction and loyalty
Shape and execute innovative product experience strategies which increase supporter satisfaction and loyalty, and influence the future of the organisation’s child sponsorship and other fundraising products
Ensuring marketing materials accurately reflect the organisation’s mission and Christian ethos and identity.
Manage two mid-level marketing team members to deliver integrated campaigns that deliver content of the highest quality to supporters across a range of channels
Take a leading role in managing relationships with agencies: design, print, online digital and film
Develop new and innovative ways of communicating the impact donors are making through rigorous testing that proves the impact of campaigns and innovations through detailed data analysis
Liaise with colleagues across the partnership and UK programmes team to gather stories and information about the impact of the organisation’s work to ensure supporters receive the most timely information and updates about the projects they support
Requirements :
Experience gained in a fundraising, direct marketing or digital marketing role
Strong project management skills to deliver end-to-end marketing campaigns
A track record in analysing direct marketing results and using insight to drive innovation and improve campaign performance
Experience in delivering integrated marketing campaigns across a range of channels including direct mail, video, email, online and social media
The ability to work independently to drive innovation, creativity and results
Experience of line-management, supervision or coaching of staff.