The aim of this role is to lead the client's digital marketing activity - reporting to the Communications Manager, this is a varied role with the opportunity to make your own.
Some of the main responsibilities of the role are:
You will be delivering digital marketing to increase social media followers and website traffic
You will be creating targeted online user journeys, including using Google Ads and SEO, to drive traffic to core web pages, including donation pages.
Supporting the digital fundraising campaigns to grow donor recruitment and income
You will use monitoring tools, including Google Analytics, to refine user journeys and messaging
Grow the social media following to increase income and ROI from digital marketing campaigns.
You will manage a LinkedIn ad grant to increase engagement from corporates
Requirements :
Strong knowledge of digital marketing to drive traffic and conversions
Ability to write engaging contact for different audiences across online communications.
Experience with integrated digital marketing approaches.
Must be able to deliver successful digital campaigns.
Adept at using social media channels to promote brand awareness and drive conversions. of overseeing monitoring, evaluation & learning for digital platforms.
Experience, with Google Ads and other digital tools and in SEO and writing for web, monitoring website performance using Google tools.