Educated to degree level or equivalent, or qualified by experience.
At least three years in a PR / Communications / Marketing environment.
Proven experience of managing a team in a communications and marketing environment
Proven experience of building media partnerships and building and retaining relationships with key media contacts
Proven experience of developing, executing and evaluating integrated marketing and engagement campaigns and activities across print and digital channels to increase brand awareness, drive leads and increase conversions.
Expertise and knowledge of the full spectrum of online and offline marketing, including SEO, PPC, CRO, brand development, content creation, marketing automation, CRM, email, web and social.
Excellent written and verbal communications skills - in particular identifying and developing messages and communication vehicles
Experience analysing data to measure and track ROI and help inform strategy
Excellent writing and proofing skills, with keen attention to detail
Top notch IT skills to include Microsoft Office and an understanding of Adobe creative programs or similar. The ability to learn new software quickly
Confident public speaker, with spokesperson media experience