Marketing Manager
LIPTON MEDIA
London, UK
40,000 - 48,000 / Yrs
Experience : 3 Yrs | Full Time
Description :
  • Assisting with the design, production and distribution of all promotional materials relating to the portfolio
  • Writing and proofing copy for a range of marketing platforms & materials including websites, social media, emails and brochures
  • Maintaining and updating conference websites
  • Using digital channels and technologies to enhance the online presence of the business
  • Managing and segmenting data, identifying gaps, developing new data sources and implementing a data build plan
  • Continuous analysis and evaluation of marketing campaigns to improve performance
Requirements :
  • At least 3 years’ previous experience in b2b marketing, ideally at least 1 year in b2b conference event marketing
  • Solid understanding of the events and digital media landscape
  • Some team leadership/management experience 
  • Proven ability to learn new tools and software quickly and independently
  • Strong experience in areas including insight development and audience segmentation
  • Literate and numerate with exemplary verbal and written English
  • Proficient in Microsoft Office programmes
  • Experience using a CRM system such as Pardot or Salesforce
  • Experience using a website CMS
  • Excellent knowledge of best practice across email, social media, paid media, landing pages & websites
  • In depth knowledge of marketing performance metrics
  • Excellent ability to strategically interpret data trends and gaps, providing analysis & recommendations
London, UK
Last date to apply : 22-08-2022

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