Assist with the development of the Association's communications strategy to reflect corporate goals and section objectives.
Maximise the use of all communications channels to ensure that the association's messages are conveyed in a way that is fresh, relevant and engaging. Write press releases and feature articles to meet strict deadlines, managing the allocation of work to freelance writers when necessary.
Respond to media enquiries in timely manner and conduct subsequent follow-up with journalists.
Act as 'brand champion' and providing advice to colleagues to ensure the corporate brand guidelines are followed.
Attend (where applicable) member section and interest group meetings to provide relevant input.
Website management, including copywriting for web, updating website content using Content Management System.
Use Google Analytics and AdWords to monitor and maximise website visitor numbers.
Actively involved in SEO efforts (keyword, image optimization etc.).
Regular development of website content, navigation and UX testing.
Effective management of all social media channels, including reporting and statistics.
Create social media graphics for use across all channels (LinkedIn, Instagram, Twitter).
Create additional digital assets (e.g. assist in commission of/create short films, audio shorts, podcasts).
Measure performance of digital marketing efforts using a variety of web analytics tools (Google Analytics, WebTrends etc.).
Provide in-brand design using internal design platforms, e.g. Canva, Adobe.
Create, edit and publish video content across all channels.
Form and maintain positive working relationships with Members.
Provide a single point of contact to the sections of membership and preparing reports.
Coordinate communications support for major member initiatives.
Produce corporate publications and literature from concept to print including quarterly magazine and newsletters.
Provide ad-hoc support to other departments as and when required.
Work closely with membership team to align membership recruitment.
Liaison with key stakeholders including speakers, exhibitors, sponsors and partners from PR perspective.
Assist with the organisation, administration and logistics of major events.
Coordinate communications coverage for Awards and all major and regional events.
To work with Head of Communications on speech writing, presentations and all digital requirements for industry events and ceremonies, e.g. Awards.
Provide support at other events on behalf of the association, e.g. exhibitions.